AiSensy is the pick for a growing WhatsApp Business API team in India: its WhatsApp AI Agent plan starts at ₹1,350 a month and every tier carries unlimited team seats under a fair use cap, so adding agents does not raise your bill the way Wati’s per seat pricing does, as shown on AiSensy’s pricing page.
Takeaways
- AiSensy charges no per-seat fee on any plan, so adding agents as a team grows does not raise the bill the way Wati’s $24 to $69 per extra seat does, according to Wati’s own pricing page.
- Meta replaced its flat 24-hour conversation fee with per-message billing on July 1, 2025, so a single busy day of marketing templates can cost more than a full month used to under the old system.
- None of the five providers compared here offer a genuinely free ongoing WhatsApp Business API plan; Interakt’s free Starter tier covers Instagram only, not WhatsApp.
- Twilio charges no monthly platform fee for WhatsApp but does not include a shared team inbox, so a growing team still needs to build or buy a front end on top of it.
- WhatsApp’s old green tick became a blue Meta Verified badge in 2024, and since July 2024 it has also been available to businesses on the free WhatsApp Business app, not just API accounts.
| Category | WhatsApp Business API providers, India |
|---|---|
| Providers Compared | Interakt, Wati, AiSensy, Gallabox, Twilio |
| Verdict | AiSensy, for growing teams |
| Checked | October 2026 |
The same comparison approach I used for AI meeting notetakers in Otter, Fireflies, Fathom or Granola applies here: no single provider wins every dimension. Interakt suits a team that already runs Shopify and wants a bundled sales CRM alongside messaging. Wati suits a team that wants a seat based 24×7 support SLA and does not mind paying $24 to $69 per extra user, as priced on Wati’s pricing page. Gallabox suits a small team under three seats chasing the lowest entry price, or an enterprise that needs on premise data residency. Twilio suits a developer team that wants to build its own inbox on top of raw WhatsApp API usage rather than buy one off the shelf.
| Criterion | Interakt | Wati | AiSensy | Gallabox | Twilio |
|---|---|---|---|---|---|
| Free Plan or Trial | Free Starter tier, Instagram only, not WhatsApp | 7 day free trial, no setup fee | No trial, new signups get ₹50 conversation credit | Free trial, 500 AI credits, no card needed | Free trial, no card needed, no inbox included |
| Pricing in India (INR) | Growth plan ₹2,799 a month plus tax | Priced in dollars, Growth plan $59 a month annual | WhatsApp AI Agent plan ₹1,350 a month annual | Basic plan ₹2,399 a month annual | Priced in dollars, $0.005 per message plus Meta’s fee |
| Meta Cloud vs On-Premise Setup | Cloud API, no on premise option stated | Cloud API, no on premise option stated | Cloud API, no on premise option stated | Cloud API standard, on premise or private cloud on Enterprise | Cloud API, built for developers to self host the front end |
| Green Tick Verification Support | Applies free once you cross 50 WhatsApp users | Submits application through its dashboard | Applies free on any plan, Meta replies in 7 to 10 days | Submits application through its dashboard | Not detailed on its public pages |
| Shared Team Inbox & Assignment | Included on WhatsApp from Growth plan up | Included on every plan, 3 to 5 seats included | Included, unlimited users under fair use policy | Included, 3 seats on Basic, 10 on Advanced | No inbox included, build or buy one separately |
| Automation & Broadcast Limits | Chatbot runs scale by tier, no broadcast cap stated | 15,000 broadcasts a month on Growth, unlimited above that | Agents, tags and segments capped under fair use policy | 10,000 contacts a month on Basic, up to 1 million on Advanced | No built in broadcast tool, sent through your own integration |
| CRM & E-commerce Integrations | 60 plus integrations including Shopify and Razorpay, plus a Sales CRM add-on | HubSpot from Pro, Salesforce from Business | Shopify, Razorpay, WebEngage, LeadSquared | Zoho, HubSpot, Pipedrive, Salesforce, Shopify, Razorpay, Stripe | No pre-built CRM menu, connect through its own APIs |
What Is The WhatsApp Business API?
The WhatsApp Business API is Meta’s channel for businesses to send and receive WhatsApp messages at scale through software rather than a phone’s WhatsApp Business app, the same kind of tool use connection I unpack in Long Context, Tool Use And Computer Use Explained Plainly. You do not get API access directly from Meta as a small business; you go through a Business Solution Provider, often called a BSP, such as Interakt, Wati, AiSensy, Gallabox or Twilio, which gives you a dashboard, pays Meta on your behalf, and adds its own markup on top of Meta’s per message fees. Meta documents the underlying rates in its own WhatsApp Business Platform pricing page. The API itself is identical underneath every provider. The differences that count are the inbox, automation and support you use every day.
Which Plan Is Really Free?
None of the five providers give away the WhatsApp Business API itself for free, because Meta’s per message fees apply no matter who you sign up through. What each one calls free is different. Interakt’s Starter tier is free but covers Instagram only, not WhatsApp, according to Interakt’s pricing page. Wati offers a 7 day free trial with no setup fee, as stated on Wati’s pricing page. Gallabox gives a free trial with 500 AI credits and no credit card, per Gallabox’s pricing page. AiSensy skips a trial and instead credits new signups ₹50 of conversation credit, as shown on AiSensy’s pricing page. Twilio offers a free trial with no card required, per its WhatsApp pricing page, but you still need a separate inbox tool to use it.
Does It Work In India?
Yes, all five providers operate in India, and Interakt, AiSensy and Gallabox price their India plans directly in rupees rather than converting from dollars. Interakt’s Growth plan is listed at ₹2,799 a month plus taxes on Interakt’s pricing page, AiSensy’s WhatsApp AI Agent plan at ₹1,350 a month on AiSensy’s pricing page, and Gallabox’s Basic plan at ₹2,399 a month on annual billing on Gallabox’s pricing page, all as shown from India as of October 2026. Wati and Twilio show pricing in dollars on their public pages, at $59 a month for Wati’s Growth plan per Wati’s pricing page, and usage based dollar rates for Twilio per its pricing page; a dollar figure is the global display, not proof a vendor skips India. None of the five pages mention Hindi language support.
Cloud API Or On-Premise Setup?
Four of the five keep the setup simple: Interakt, Wati, AiSensy and Twilio run on Meta’s Cloud API, meaning Meta hosts the infrastructure and the provider gives you a dashboard on top. Gallabox goes further and offers an on premise or private cloud option with data residency on its Enterprise tier, per Gallabox’s pricing page. Twilio also builds on Meta’s Cloud API and describes itself as managing WhatsApp Business Account creation, Meta business verification, and template approvals for you, per its WhatsApp channel page. If your team needs a WhatsApp number’s data to stay inside your own servers, Gallabox Enterprise is currently the only one of the five that states this outright on its pricing page.
Who Handles Blue Tick Verification?
Every one of the five can submit your verification application to Meta, but none decide the outcome, because that choice belongs to Meta alone. WhatsApp’s old green tick became a blue Meta Verified badge in 2024, and since July 2024 it has been open to businesses on the free WhatsApp Business app too, not only API accounts, per Gallabox’s explainer on the change. Interakt says it applies for the badge on your behalf for free once you have supported 50 or more WhatsApp users through its platform, per its blog post on the process. AiSensy says it submits the application free on any plan, with a typical Meta response time of 7 to 10 days, per its blue tick product page. Wati and Gallabox also offer the same submission support through their dashboards.
Whose Shared Inbox Wins?
AiSensy and Wati both support a multi agent shared inbox, and both also ship a WhatsApp AI agent that routes chats to a bot before a human sees them, the same one tool at a time logic I cover in What MCP Is In Plain Words, And Which One To Connect First. AiSensy lets multiple team members drive live chat support on the same WhatsApp number with routing by tags and campaigns, and this applies to unlimited users under its fair use policy rather than a fixed seat count, per AiSensy’s pricing page. Wati includes a shared inbox on every plan too, but caps included seats at 3 on Growth and 5 on Pro and Business, charging $24 to $69 for each extra seat, per Wati’s pricing page. For a team that plans to add agents every quarter, a per seat cap is the number to check before the headline price.
Five Pricing Traps, Ranked By Cost
Beyond the plan price, five costs decide what a WhatsApp API bill looks like in India this year, ranked here by how often they catch a growing team off guard. The biggest is Meta’s own per message pricing, which replaced the old flat 24-hour conversation fee on July 1, 2025, so a single busy day of marketing templates can now cost more than a whole month used to, per Meta’s own pricing documentation. The second is carrier level delivery filtering during festive sales seasons, when Indian telecom networks throttle bulk business traffic and a provider’s support speed in unblocking a number counts for more than any feature list. None of the five publish delivery rate guarantees or blocked number SLAs on their pricing pages, so this is the one question worth asking a sales rep directly before signing.
- Per message Meta fees replacing flat conversation pricing since July 2025, which raises the cost of marketing heavy campaigns specifically.
- Per seat charges on Wati, $24 to $69 per extra user, and Gallabox’s hard 3-seat cap on Basic, which bite only after a team grows.
- Carrier level filtering during peak sales seasons like Diwali, where none of the five publish a delivery rate guarantee.
- Blocked number recovery speed, which depends on how fast support escalates to Meta rather than on any published SLA.
- Add-on costs such as Wati’s $4.99 Shopify integration or AiSensy’s ₹2,000 annual virtual number, which sit outside the headline plan price.
Which CRM Tools Fit Best?
The integration depth splits roughly by use case. Interakt lists more than 60 plug and play integrations including Shopify, Razorpay, PayU, WooCommerce, Moengage and Clevertap, per its pricing page, plus a separate Sales CRM add-on at ₹2,499 a month. Gallabox goes deepest on enterprise CRM, naming Zoho, HubSpot, Pipedrive and Salesforce, alongside Shopify, Razorpay and Stripe on commerce, per its pricing page. Wati names HubSpot from its Pro plan and Salesforce from Business, with unlimited integrations only at the top tier. AiSensy lists Shopify, Razorpay, WebEngage and LeadSquared as its named integrations. Twilio does not publish a CRM integration list on its WhatsApp pricing page at all, because it expects you to connect your own stack through its APIs rather than a pre-built integration menu.
Prompts you can use
Paste these straight in. Change the parts in square brackets and nothing else.
You are a procurement analyst helping a small business in India choose a WhatsApp Business API provider. Here is my situation: [describe team size, monthly message volume, whether you need Shopify or CRM integration, number of support agents who will share the inbox, and your monthly budget in rupees]. Compare Interakt, Wati, AiSensy, Gallabox and Twilio only on the criteria that matter for my situation, not a generic feature list. For each one, tell me the single biggest risk of choosing it given my situation, and the one question I should ask their sales team before signing. If you are missing any detail about my team, ask me before giving a recommendation. End with one clear pick and one runner-up, and say what would change your mind.
Fill in your real numbers before running it; a vague prompt gets a generic comparison you could have written yourself.
You are a cost auditor reviewing a WhatsApp Business API quote I received. Here is the quote text: [paste it]. Break the total monthly cost into three parts: the platform's own subscription fee, Meta's per-message fees by category (marketing, utility, authentication, service), and any add-on fees like extra seats, extra WhatsApp numbers, or third-party integrations. Flag anything in the quote that is usage-based rather than fixed, since that is where costs grow unexpectedly as my message volume grows. If a cost category is not itemized in the quote, say so explicitly rather than estimating it. Ask me for my expected monthly message volume by category if you need it to estimate my real bill.
Only as accurate as the quote you paste in; it will not look up current vendor prices on its own.
You are helping me decide whether to switch WhatsApp Business API providers. I currently use [name your current provider] and pay [amount] a month for [number] seats. My main complaints are: [list them, for example slow support during peak season, no CRM integration, or per-seat costs growing]. Using only what I have told you, tell me which complaints are solved by switching providers versus which are caused by how our team uses the tool rather than the tool itself. Do not recommend a specific new provider until you ask me what integrations and team size I expect in twelve months.
Works best when you are honest about your own team’s usage habits, not just the provider’s limits.
Questions people actually ask
Which WhatsApp API provider is cheapest in India?
On rupee pricing published directly by each vendor as of October 2026, AiSensy’s WhatsApp AI Agent plan at ₹1,350 a month and Gallabox’s annual Basic plan at ₹2,399 a month are the lowest headline prices among the five, though Meta’s own per-message fees apply on top of any of them.
Is the WhatsApp Business API free in India?
No. Meta charges per-message fees on every WhatsApp Business API account regardless of provider, as shown on Meta’s own pricing documentation. What is free is limited to trials, starter credit, or Interakt’s Instagram-only Starter tier, none of which cover ongoing WhatsApp messaging at no cost.
What is the WhatsApp green tick called now?
It is now called the blue tick, or Meta Verified badge, after Meta changed its appearance in 2024. Since July 2024 it has also been available to businesses using the free WhatsApp Business app, not only those on the API, according to Gallabox’s explainer on the change.
Do I need Meta Cloud API or on-premise WhatsApp hosting?
Most growing teams should use the Cloud API that Interakt, Wati, AiSensy and Twilio all build on, since Meta hosts the infrastructure and you just use the provider’s dashboard. On-premise or private cloud hosting is only published by Gallabox, and only on its Enterprise tier for data residency needs.
Which WhatsApp API provider has the best shared team inbox?
AiSensy and Wati both include a shared inbox with chat routing on every plan. AiSensy allows unlimited users under a fair-use policy, while Wati caps included seats at 3 to 5 and charges $24 to $69 for each extra seat, according to Wati’s own pricing page.
Sources
- AiSensy’s pricing pageaisensy.com
- Wati’s pricing pagewati.io
- WhatsApp Business Platform pricing pagedevelopers.facebook.com
- Interakt’s pricing pageinterakt.shop
- Gallabox’s pricing pagegallabox.com
- WhatsApp pricing pagetwilio.com
- WhatsApp channel pagetwilio.com
- Gallabox’s explainer on the changegallabox.com
- blog post on the processinterakt.shop
- blue tick product pageaisensy.com
What happens next
Watch Meta’s own pricing documentation for further changes, since the move from flat conversation fees to per-message billing on July 1, 2025 already reset how every provider calculates its markup. Also watch whether Wati and Gallabox loosen their per-seat caps, since that is the cost most likely to surprise a team that scales past its first few agents.
Take this further
Act as a blunt hiring manager who has read ten thousand resumes, not a career coach. I will paste my full resume and the job description I want. Rewrite the whole resume for that role, section by section, in this order: summary, experience, skills, education. Rules: every experience line leads with impact, not duty. Use bracketed placeholders like [8 percent] for any number I did not give you, and list at the end every placeholder I need to replace with a real figure. Keep it to one page of text. Plain formatting only, no tables or columns, so screening software can parse it. After the rewrite, tell me the three weakest claims that need evidence before I send this anywhere. My resume: [paste resume]. The role: [paste job description].

